World-renowned Designers Gather in Kaohsiung

　The 2009 World Games are just around the corner. Drawing on experiences from other cities that have organized such events is necessary since Taiwan has never held international competitions on such scale before. The World Gemes 2009 Kaohsiung Organizing Committee (KOC), has therefore launched such activities as "World Games Organizing Cities Visual Marketing International Conference" and "My City - City Image Posters Exhibition" to be held, from May 27th to June 11th, in order to integrate private resources. Such an exchange of ideas can help Kaohsiung shape its image, formulate marketing strategies, and set future directions.

　Top-ranking athletes will gather in Kaohsiung at the World Games, which will bring Kaohsiung into the global limelight. How the cameras will capture the city, is one of the main focuses of the conference.

　The international conference on May 28th, invited world-renowned experts from abroad: Kum-Nam Baik from Korea, Chairman of Design Committee for the 2002 World Cup; Bing-Hua Han from Hong Kong, who designed the posters for the 2010 World Exposition in Shanghai; Peter Orzol and Jaochim Gossow, deputy CEO and Sports Director of the 2005 World Games in Duisburg, Germany. Local designers put forward their own contribution: Taddy Ho, who serve on the board of the Taiwan Poster Design Association, and Hung-To Ke, Director of the Graphic Design Association of the ROC. They deliberated on such topics as how the private sector, government and academia could all work together to promote the city's image, and make plans to implement their ideas. The knowledge these experts shared did inspire some local workers, which enables us now to expect a more colorful event.

　In addition to the conference, some exhibitions were also organized to educate people about the importance of visual marketing. The participating experts and designers selected 65 outstanding posters that were related to international games.  "My City - City Image Posters Exhibition" was held on the True Love Pier (Pier 12). The posters on display left the audience in a sense of wonder, and made them hope to see more during the 2009 World Games.

　Moreover, the China Productivity Center is now holding the "2006 Taiwan International Poster Design Award", and the purse is $10,000 USD for the laureate. The KOC requested the organizing body to include elements that are related to the 2009 World Games, such as sports, sunshine, and health in the design themes. The pre-competition conference will take place at The Splendor Hotel, Kaohsiung. The China Productivity Center has invited the CEO of Design Park in Korea, Hyun Kim, to meet with the executive officer of the Taiwan Poster Design Association, Pan-Sung Lin, on June 12th.

　With the approach of 2009, Kaohsiung has put primary emphasis on the preparations for the World Games. The city government is now promoting tourism, improving transportation, city appearances, environmental protection, and constructing and renovating stadiums. Since its inception, the KCO has drawn on experiences from other organizing bodies and sent delegations abroad to observe. In order to shape Kaohsiung's image, the KCO will urge people to participate and identify with the city. This image will allow us to appreciate Kaohsiung's urban developments and local customs more, and will present a brand new city in 2009!

世界設計大師齊聚高雄

◎文／王御風　◎照片提供／高雄市廣告創意協會

　　隨著2009世運會的腳步越來越近，面對台灣從沒舉辦過的大型國際賽事，向曾經主辦過的城市借鏡取經，是快速且可行的方式。2009世界運動會組織委員會基金會(KOC)，於5月27日至6月11日接連舉辦「世界運動賽事主辦城市視覺行銷國際研討會」及「My City城市印象精選海報展」活動，期望結合民間資源，透過多方意見交流，為高雄建立一套都市的形象指標，並為都市行銷提供策略與方向。連舉辦「世界運動賽事主辦城市視覺行銷國際研討會」及「My City城市印象精選海報展」活動，期望結合民間資源，透過多方意見交流，為高雄建立一套都市的形象指標，並為都市行銷提供策略與方向。

　　由於世運會為一國際型賽事，當比賽在高雄市舉辦時，不僅全球頂尖的運動選手將齊聚高雄，全球媒體的目光也會對準高雄，透過鏡頭，「高雄」將如何呈現在世人眼前，這也是此次會議舉行目的。

　　5月28日的國際研討會邀請到2002年世界杯足球賽設計專門委員長的白金男（韓國）先生、曾為上海申辦2010年世界博覽會設計系列海報之韓秉華（香港）先生，以及德國杜易斯堡2005年世界運動會副執行長、運動總監Peter Orzol、Jaochim Gossow，還有國內知名設計師：台灣海報設計常務理事何清輝先生、中華民國美術設計協會理事長柯鴻圖先生等，與高雄市產官學界分別就「產官學三方如何合作推動塑迼城市視覺印象」及「發展城市行銷與產官學分進合擊之策略」等議題進行討論。國際專家的經驗，啟發了高雄本地工作者的許多觀念，更可望讓2009世運會，增加其精彩性。

　　除了研討會外，更有實際作品展示，讓市民瞭解視覺行銷的重要性。此次來台的專家們與國內作者，共精選65件與國際運動賽事相關之視覺行銷海報設計作品，在真愛碼頭（12號碼頭）舉辦「My City 城市印象精選海報展」，會場中令人驚豔的海報，讓市民留下深刻的印象，更希望在2009年的世運會中，能看到讓全世界都為之讚嘆的2009專屬海報。

　　再者，由中國生產力中心承辦之「2006台灣國際海報設計獎」活動已於日前展開(第一名獎金高達美金一萬元），KOC特商請承辦單位將2009世運相關元素一「運動、陽光與健康」列入設計主題之一；而賽前的設計研討會特別規劃一場至高雄金典酒店舉辦，6月12日邀請到現任韓國Design Park的CEO金炫先生以及台灣海報設計協會理事長林磐聳先生與會。

　　面對即將來到的2009年，高雄市政府已將世運會的相關籌備工作列為施政重點，積極進行觀光、交通、市容、環保，以及各運動場館設施的建設與改善工作。KOC成立後，更著手向其他曾經辦理世界性運動賽事的主辦城市借鏡，陸續前往世界各國觀摩辦理運動賽事的成果，並對主辦城市在城市行銷工作的推展加以學習。為了建立高雄一套都市的形象指標，該會將透過各種行銷宣導方式，激發市民對城市建設的參與感與認同感，進而形塑出高雄都市建設、人文風俗特色的城市形象風貌，希望在2009年，將高雄的榮耀展現在世人面前！